AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 43.8
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most common opening verb across 3405 suggestionsFiltered reviewed decks
22 matching
75
closing
Lebanon Economic Vision
“A textbook McKinsey government strategy report with a genuinely strong SCQA diagnosis chapter, but the 1,274-page length, procedural opening, and topic-label-heavy sector dives bury the storyline — use the first 22 slides as a teaching example of analytical build-up, and the rest as a cautionary tale on appendix-as-deck.”
↓ The 1,274-page total length is itself the biggest narrative failure — the story ends at p.149 and the remaining ~1,100 pages of appendix-as-deck dilute every editorial choice that came before
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closing
Altagamma 2017 Worldwide Luxury Market Monitor
“A polished Bain market-monitor with strong insight-bearing action titles and named thematic pillars, but under-tensioned and under-actioned — use pages 9-18 and 41 as teaching examples of quantified headlines and on-a-page synthesis, not as a Storymakers arc exemplar.”
↓ Weak complication: no slide frames the 'so what / what's at risk' — the deck jumps from context straight to analysis without a tension beat
70
closing
Women-led startups losing across the board: from creation to funding, in all key European markets
“A title-driven BCG barometer with strong action titles and a real CTA, but a muddled middle and vague closing keep it from being a top Storymakers exemplar - use p.1, p.3-4 and the p.10-16 run as teaching examples for declarative titles, not the overall structure.”
↓ p.17-19 re-opens context and re-frames the problem after analysis, breaking the S->C->A->R flow and feeling like two decks stitched together
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closing
Altagamma 2018 Worldwide Luxury Market Monitor
“A competent market-monitor deck with strong numeric action titles and a real recommendation, but the opening buries the thesis and the pillar structure is asymmetric — use its action-title discipline as a teaching example, not its overall arc.”
↓ p.44 repeats p.8's title 'LUXURY IN 2025 WILL BE A DIFFERENT PLACE' verbatim as the deck approaches closure — feels like a recycled placeholder rather than a summative insight
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closing
Reinventing for resilience
“A solid analytical Accenture thought-leadership deck with strong action titles on its data pages and proprietary IP, but the SCQA arc is bottom-heavy: use the data slides (p7, p11, p14, p17) as title-craft exemplars, not the overall structure.”
↓ Slide 18 is a verbatim duplicate of slide 17's headline — a wasted page that signals weak editorial discipline
62
closing
Bridging the Skills Gap in the Future Workforce
“A competent thought-leadership deck with a clear problem→answer→ask spine, but it breaks its own 'three steps' MECE promise and hides insights behind generic chart labels — use p.7, p.20, and p.22 as title-writing examples, not the overall structure.”
↓ Missing STEP TWO and STEP THREE dividers — the MECE promise made on p.16 is never kept, so pp.22 and 25 read as a stream rather than parallel pillars
62
closing
Innovation Engine for Growth Playbook
“A solid methodology playbook with a genuinely MECE four-pillar spine, undermined by a marketing-brochure opening, topic-label titles, and excessive divider padding — use the pillar architecture as a teaching example, not the narrative or title craft.”
↓ Slides 1–5 burn the entire opening on cover/filler/dividers/TOC; thesis doesn't appear until p.6 — fails the 'lead with the answer' test
58
closing
Breakthrough Brigade Innovation Growth
“A solid thought-leadership report with a real MECE recommendations spine, but its brand-heavy opening, descriptive figure titles, and toothless 'Summary' close make it a useful teaching example for analytical pillar structure rather than for Storymakers-grade hook-and-payoff narrative.”
↓ Five front-matter slides (pp.1-5) including duplicate 'Our thought leadership' dividers delay the thesis to p.7
45
closing
The Future of Procurement: Why is Technology Lagging Behind?
“A solid analytical middle wrapped in a bloated front-matter and a vendor-plus-change-mgmt tail — useful as a teaching example for action titles in the p.14–25 run, but not a Storymakers exemplar for overall arc, opening, or close.”
↓ Five-slide front-matter runway (p.1–5) before any argument; no thesis-forward opener
45
closing
2020 firm overview
“A textbook BLUF-and-refrain opening attached to a P&L-line-item analytical dump and an inflated appendix — use slides 2, 9, 11, and 22 as title-writing exemplars, but not the overall structure as a Storymakers arc.”
↓ No closing recommendation or ask — p.25 summarizes performance but the deck lacks a 'so what / next' slide before agenda placeholders and appendix
42
closing
Socio-economic case for deepening solar PV deployment in Nigeria
“A textbook BCG pillar-analysis deck with exemplary action titles and MECE structure, but it buries the recommendation in a single slide and ends on 'Thank you' — use the middle (p.20-76) as a teaching example of pillar architecture, not the opening or the close.”
↓ The recommendation is a single slide (p.85) after 76 pages of analysis — 12 interventions named but no prioritization, owners, or sequencing
38
closing
uefa weuro 2025 approaching the summit en may 2025
“Competent EY economic-impact report with a disciplined 5-pillar measurement spine and strong numeric callouts, but the topic-label titles and missing closing synthesis make it a useful exemplar for MECE structure — not for Storymakers action-title or resolution craft.”
↓ Topic-label titles dominate (e.g. 'THE PROFESSIONAL GAME' p.19, 'BROADCAST AND SPONSORSHIP POTENTIAL' p.20) — none of the punchy stats reach the action title
38
closing
2020 ccb investor day
“A disciplined investor-day performance review with strong action-title and metric hygiene but no narrative tension and a non-existent close — useful as a teaching example of quantified action titles and MECE business-unit structure, not as a Storymakers SCQA exemplar.”
↓ No Complication: the deck never acknowledges secular headwinds, fintech threats, or rate environment as tension to resolve — it reads as monologue, not argument
35
closing
Insurance Trends and Growth Opportunities for Poland (2015)
“Solid analytical setup and several insight-bearing titles, but the deck is a trend tour that never resolves into a recommendation - useful as a teaching example for S->C framing on p.3-4, not for closing the loop.”
↓ No resolution: 'Topics for the debate' (p.24) abdicates the recommendation a consulting deck owes its audience
35
closing
KEYS Environment Emergency
“A multi-presenter Ipsos webinar package with strong individual data points but no spine — useful as a source of stat callouts and the 'Shield/Sword/Standard' framework, but a poor Storymakers exemplar because it ends in a case-study trail-off and contains a mid-deck thank-you slide.”
↓ Mid-deck 'THANK YOU' on p.29 followed by 30+ more slides reveals this is stitched-together speaker segments, not one narrative
32
closing
COVID-19: Briefing Note
“A textbook example of MECE pillar architecture (the 5 Horizons) wrapped around a weak opening label and a closing that trails into appendix dashboards — use it to teach framework structure and section dividers, not narrative landing.”
↓ Closing collapses: ends with regional KPI dashboards (p51-54) and References rather than a recommendation or so-what slide
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closing
Capgemini Group Presentation 2025
“Corporate introduction brochure with a decent three-pillar spine but no SCQA arc and a bloated appendix — useful as a teaching case of how MECE pillars can coexist with weak action-titling, not as a Storymakers exemplar.”
↓ No SCQA or problem framing anywhere in the first 10 pages — the deck asserts identity rather than arguing a point
30
closing
IPSOS GLOBAL TRUSTWORTHINESS INDEX 2023
“A well-templated annual reference report from a research firm - useful as a navigable data catalogue but a poor Storymakers exemplar: use it only as a counter-example of topic-label titles and missing SCQA arc.”
↓ Zero action titles in 35 slides - every per-profession page (pp.15-32) is templated as 'Trust in X by country', burying the finding
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closing
WHAT THE FUTURE: WELLNESS
“An Ipsos editorial trends magazine masquerading as a deck — strong hook and a usable 'four tensions' framework, but the question-as-title habit and 15-slide quote appendix make it a counter-example for Storymakers, not an exemplar.”
↓ Question-titles dominate (p.6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23) — the reader has to do the synthesis the deck should be doing
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closing
malcolm barr jp morgan
“A competent analyst-style inflation primer with a sharp opening question and an early answer, but with no MECE pillars and no closing recommendation — useful as a teaching example of lead-with-the-answer on p.2, not as a Storymakers structural exemplar.”
↓ No closing recommendation slide: deck ends on a tangential question (p.19) and rolls straight into 3 Disclosures pages (p.20–22)
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closing
unlocking the uk s tech talent potential
“A well-sourced landscape report structured as a talent-lifecycle taxonomy — use the MECE pillar spine and embedded case studies as teaching examples, but not the narrative: it sets up a £63b problem and never delivers a recommendation.”
↓ No resolution: the £63b problem set up on p.3 is never tied to a recommendation, leaving the deck as a landscape report rather than a consulting argument
20
closing
IPSOS GLOBAL HEALTH SERVICE MONITOR 2023
“A competently structured survey-monitor report — useful as a reference document but a weak Storymakers exemplar because it labels topics instead of arguing a thesis and ends in an appendix rather than a recommendation.”
↓ No recommendation or 'so what' slide anywhere — deck ends on a methodology page (p.44) and a brand slide (p.45)