Action Titles Library

Real declarative titles from real consulting decks.

The McKinsey convention: the title of a slide states its insight, not its topic. Every entry here is verbatim from a live deck in the corpus.

IPSOS benchmark_peers
“Banking - It behaves responsibly”
ipsos global trustworthiness monitor 2022 charts 2022 39% · Agreement rate
IPSOS establish_context
“OUR FOOTHOLD ON GROWTH IS STRONG”
Investor Day Presentation 140623 FINAL 2023
IPSOS establish_context
“HEALTHCARE: A STRATEGIC PRIORITY”
Investor Day Presentation 140623 FINAL 2023
IPSOS frame_problem
“IPSOS WILL LEAD WITH OUR EXPERTS”
Investor Day Presentation 140623 FINAL 2023 10,000
IPSOS transition
“GENERATIVE AI WILL BE AN ENABLER”
Investor Day Presentation 140623 FINAL 2023
IPSOS illustrate_case
“A CONSISTENT VOICE ON THE MARKET”
Investor Day Presentation 140623 FINAL 2023
IPSOS analyze_data
“Likelihood to save water at home”
G@ Earth Day 2021 2021 51% · Likelihood to save water
IPSOS analyze_data
“VAPING VS TOBACCO – MORE HARMFUL”
wai ipsos innovation misperception epidemic 2025 50% · Percentage of population considering vap
IPSOS establish_context
“THE ENDURING APPEAL OF NOSTALGIA”
2023 Ipsos Global Trends Report 2023
IPSOS analyze_data
“#4: An opportunity for business?”
KEYS Environment Emergency 2021 82% · Consumer priority percentage
IPSOS analyze_data
“#4: An opportunity for business?”
KEYS Environment Emergency 2021 82% · Consumer preference percentage
IPSOS establish_context
“#4: An opportunity for business?”
KEYS Environment Emergency 2021
IPSOS frame_problem
“DCR setup is lengthy and complex”
IAB State of Data 2023 2023
JPMorgan establish_context
“Discover the new payments normal”
keep moving forward 2021 72% · consumer preference for contactless paym
JPMorgan frame_problem
“Catching up on college investing”
529 cpe 2026 75% · Percentage of in-state public college co
JPMorgan recommend
“Our formula for continued growth”
2022 asset wealth management investor day 2022 448 · Total client asset flows
JPMorgan analyze_data
“US focus: Affordability concerns”
mi guide to the markets uk 2026
McKinsey illustrate_case
“Driving positive societal change”
Accelerating Sustainable and Inclusive Growth 2021
McKinsey establish_context
“What did Edison actually invent?”
Driving innovation at scale 2022
McKinsey present_framework
“Most important dimension: ASPIRE”
Driving innovation at scale 2022
MorganStanley analyze_data
“Overweight European Construction”
article thebeatmar2025 2025
MorganStanley analyze_data
“Merging perceptions with reality”
ey emerging tech at work 2023 report updated 2023
MorganStanley front_matter
“EY Italia for the country system”
rapporto di sostenibilita ey italia eng 2023
MorganStanley establish_context
“WHERE can you list your company?”
ey global ipo trends 2023 q2 v1 2023
MorganStanley plan_implementation
“Optimisation: good progress made”
rmb morgan stanley conference quilter september 2019 2019 +2pp · Operating margin impact
MorganStanley analyze_data
“ORDER BOOK REMAINS STRONG ~S$18B”
20231114 MorganStanley APAC Summit Presentation slides 2023 S$17.7B · Net Order Book
Nielsen analyze_data
“Fueling growth in women's sports”
NIELSEN black audiences 2025 +226.9% · Black viewership growth
PwC size_opportunity
“COPERNICUS CONTESTABLE USER BASE”
COPERNICUS Market report February 2019 2019 780,000 · Potential users
PwC establish_context
“COPERNICUS BENEFITS FOR FORESTRY”
COPERNICUS Market report February 2019 2019
PwC illustrate_case
“COPERNICUS BENEFITS FOR FORESTRY”
COPERNICUS Market report February 2019 2019
PwC illustrate_case
“COPERNICUS BENEFITS FOR FORESTRY”
COPERNICUS Market report February 2019 2019 53.3 M · EUR M
PwC establish_context
“The Green World – companies care”
The future of work: A journey to 2022 2022
PwC transition
“Invest in an Amazon.com strategy”
10 retailer investments for an uncertain future 2017
PwC establish_context
“Securing legacy in a digital age”
PwC Global Family Business Survey 2018 The values effect 2018
misc transition
“THE FUTURE IS READY FOR ANYTHING”
2023 ENVIRONMENTAL, SOCIAL, GOVERNANCE REPORT 2023
Accel illustrate_case
“Big Tech consolidating AI talent”
2024 Accel AI eating software
Accel analyze_data
“Cloud Index grew 350% since 2011”
2017 Accel The Factory is Cranking 350% · Cumulative Growth
Accel analyze_data
“~50% with less than $100m of ARR”
2022 Accel The Reset 50% · ARR
Accenture transition
“The future of AI is accelerating”
2023 A New Era of Generative AI for Everyone
Accenture front_matter
“Sovereign AI: Own your AI future”
2025 Sovereign AI report
AirStreetCapital illustrate_case
“AI to automate away AI engineers”
2018 Air Street Capital The State of AI Report 2018
AirStreetCapital analyze_data
“The scaling law of AI valuations”
2025 Air Street Capital The State of AI Report 2025 5.1 Months · Valuation
AirStreetCapital analyze_data
“ML tools for AI struggle (again)”
2024 Air Street Capital The State of AI Report 2024 26% · Preferred database vendors for RAG
AirStreetCapital frame_problem
“...and the sceptics hitting back”
2023 Air Street Capital The State of AI Report 2023
AirStreetCapital diagnose
“Fundamental challenges with RLHF”
2023 Air Street Capital The State of AI Report 2023
BCG transition
“Agentic AI unlocks a step change”
2025 Executive Perspectives Unlocking Impact from AI
BenedictEvans establish_context
““The final race to AGI is afoot””
2025 Benedict Evans 2025 Spring AI eats the world
BenedictEvans analyze_data
“(Almost) every new startup is AI”
2025 Benedict Evans 2025 Spring AI eats the world
BenedictEvans size_opportunity
“And huge new ecommerce platforms”
2020 Benedict Evans 2020 January Shoulders of Giants $46bn · Market valuation
BenedictEvans establish_context
“Tiktok: not just your standards?”
2020 Benedict Evans 2020 January Shoulders of Giants
BenedictEvans analyze_data
“The end of the American internet”
2020 Benedict Evans 2020 January Shoulders of Giants 5x · Smartphone users
BenedictEvans analyze_data
“The end of the American internet”
2020 Benedict Evans 2020 January Shoulders of Giants
BenedictEvans analyze_data
“The end of the American internet”
2020 Benedict Evans 2020 January Shoulders of Giants $2.0tn · Ecommerce value
BenedictEvans analyze_data
“American companies, global reach”
2020 Benedict Evans 2020 January Shoulders of Giants
BenedictEvans transition
“Conclusion: welcome to the world”
2020 Benedict Evans 2020 January Shoulders of Giants
BenedictEvans analyze_data
“Tech has changed its attitude...”
2020 Benedict Evans 2020 January Shoulders of Giants
BenedictEvans analyze_data
“Error awareness is still limited”
2023 Benedict Evans 2023 AI and Everything Else
BenedictEvans transition
“Mobile remakes the tech industry”
2015 Benedict Evans 2015 Mobile is Eating the World
BenedictEvans analyze_data
“Facebook is doing well on mobile”
2013 Benedict Evans 2013 Mobile is Eating the World
BenedictEvans establish_context
“A step change in generalisation?”
2024 Benedict Evans 2024 AI eats the world
BenedictEvans establish_context
“And one more reason for optimism”
2022 Benedict Evans 2022 The New Gatekeepers
BenedictEvans analyze_data
“The end of the American internet”
2022 Benedict Evans 2022 The New Gatekeepers 50% · Mobile data traffic
BenedictEvans analyze_data
“The end of the American internet”
2020 Benedict Evans 2020 December The Great Unbundling
BenedictEvans analyze_data
“Ecommerce is big in dollar terms”
2018 Benedict Evans 2018 The End of the Beginning
BenedictEvans establish_context
“What have we really done so far?”
2018 Benedict Evans 2018 The End of the Beginning
BenedictEvans analyze_data
“And yet lots of people untouched”
2018 Benedict Evans 2018 The End of the Beginning
BenedictEvans analyze_data
“And where is that viewing going?”
2018 Benedict Evans 2018 The End of the Beginning
BenedictEvans frame_problem
“And yet lots of people untouched”
2018 Benedict Evans 2018 The End of the Beginning
BenedictEvans establish_context
“Is an iPhone open or closed? Yes”
2021 Benedict Evans 2021 Three Steps to the Future
BenedictEvans analyze_data
“Games are still relatively small”
2021 Benedict Evans 2021 Three Steps to the Future 250-350m · Global daily active users
BenedictEvans analyze_data
“Endless waves of new competitors”
2021 Benedict Evans 2021 Three Steps to the Future $160bn · GMV
BenedictEvans analyze_data
“Shein now leads US fast fashion?”
2021 Benedict Evans 2021 Three Steps to the Future
BenedictEvans analyze_data
“Unprecedented investment in tech”
2021 Benedict Evans 2021 Three Steps to the Future
BenedictEvans analyze_data
“Most data shows the same picture”
2025 Benedict Evans 2025 Autum AI eats the world
BenedictEvans establish_context
“Another platform shift, or more?”
2025 Benedict Evans 2025 Autum AI eats the world
BenedictEvans analyze_data
“For OpenAI, “yes!” to everything”
2025 Benedict Evans 2025 Autum AI eats the world
BenedictEvans establish_context
“But the future always takes time”
2025 Benedict Evans 2025 Autum AI eats the world 30% · Enterprise workloads in public cloud
BenedictEvans frame_problem
“But how do you know what to buy?”
2016 Benedict Evans 2016 Mobile is Eating the World
Bessemer size_opportunity
“Public cloud reaches $2 trillion”
2021 Bessemer Venture Partners State of Cloud 2021 $2.2T · Total cloud market cap
BondCap establish_context
“AI Inference ‘Currency’ = Tokens”
2025 Bond Cap Artificial Intelligence AI 2025 1MM · token count